Apparently, many critics from the 1950s have resurfaced to lambast the new Jack in the Box advertisement for its sexual innuendo. In the ad, Jack, the strange stick-figure clown mascot known to leap out of boxes when music plays, pitches his idea for advertising his new meat bowls. Jack has the “bowls” to serve something different than the other fast food chains. Get it? bowls is supposed to sound like balls. “People love my bowls,” he says. An executive advises the naïve Jack that the lawyers don’t like his new campaign. Now that the commercial has aired and the requisite volleys of outrage have been voiced, others are joining the battle like timid bar patrons trying to get in a sucker punch after others have won the fight.
- Burger King executives are upset that someone is challenging their strangle hold on the creepy demographic. Their battle with cringe-worthy Colonel Sanders has already left them grasping for ways to make the King more frightening. It is rumored that he will have a cameo in the next Chucky movie.
- Carl’s Jr., obviously named after Carl’s private parts, doesn’t like that the ad has too many references to male genitals. “Why can’t they have ads featuring female models pouring water on themselves,” an executive was overheard saying. “It’s like I’m not in America anymore.”
- Ronald McDonald has lapsed into depression, muttering passive aggressive insults at the Jack in his dreams. “I’ll never have bowls,” he cries. “And our ice cream machines never work.”
- Arby’s marketers are being called on the carpet. “Why didn’t our ‘We have the meat’ campaign get any outrage and free publicity? Go back to ‘We stuff the buns.’ And, while you’re at it, try to get someone offended by our glove with a face mascot! Why can’t anyone be offended by that? It’s a hand. With a face!”
- Taco Bell is not offended. In an official statement, the Chihuahua said, “Our customers are too high to care what we say.”
- Outside the world of fast food, Saturday Night Live is protesting the use of their Schweddy Balls skit, claiming only they have the right to overuse junior-high ball jokes.
What the critics of this particular ad have seemed to miss is that Jack in the Box has always been an innuendo machine. I mean Jack? In the box? Seriously, who could miss that. Come to think of it, that children’s toy is kind of perverse.
At any rate, you watch and judge.